'Fun dining, not fine dining' by Masterchef's Poh at the Farmer's Market

Always wished you could taste the mouth watering goodies you see Poh Ling Yeow cooking up on Masterchef each week? Well, because we’re very lucky, you’ll find Poh’s delicious creations at JamFace by Poh every Sunday at Adelaide Showground Farmers’ Market. Plus Poh herself is always there busy doing what she loves best: feeding people delicious food!

Poh describes as JamFace as “fun dining, not fine dining”. The funky pop up cafe sells amazing cakes, slices, biscuits, paella, her famous coq au vin pies, toasties, pizzas, burgers, coffee and more to enjoy at the market. You can also buy take-home products like jams and relishes to add a little taste of Poh’s food to your own kitchen.

“Jamface is about eating with enthusiasm. And getting jam on your face. We want it to be really fun. It’s beautiful food, but really accessible. It’s stuff we’ve made since we were students but we love to eat.” says Poh.

Poh was born in Kuala Lumpur, Malaysia into a fifth-generation Malaysian Chinese family. She immigrated to Australia aged 9 with her parents and brother, settling in Adelaide. She was runner up on MasterChef in 2009. Poh says that going on MasterChef that gave her the confidence to open Jamface. Poh wants to serve food that people will dig straight into, because she says  “it’s all about enticing people to dive into the food as opposed to people looking at it and taking photos of it, which I feel is too much of a trend.”

Poh owns Jamface with her best friend Sarah Rich. Like Poh, Sarah comes from an arts background and her fun and funky art can be seen in all the stall signage. 

Poh and her team are serving delicious food at the Adelaide Farmers’ Market every Sunday 8.30am – 12.30pm. Find JamFace outside the eastern entrance to the market, near the grass just south of the Ferris wheel. Poh is more than happy to pose for a selfie if she has time!